Marketing Plan for Dog and Duck Bar Research Paper

Marketing Plan for Dog and Duck Bar - Research Paper Example A careful evaluation of the weekly customer flow and entertainment schedule served as the foundation for this analysis and the following marketing plan. The demographics of the target markets are somewhat varied and the customer attendance is unpredictable, but research indicates that bistro clientele is extremely loyal. The plan focuses on DDB's future growth strategy in increasing public awareness, developing and maintaining customer loyalty, improving the acoustic and functional design of the interior, maximizing future profits by promoting the bistro within its specific niche market, and emphasizing the bistro's superiority in the live entertainment music market and restaurant. Because DDB's promotional budget is rather limited, free exposure like press releases and emails will be sent out on a regular basis to announce the entertainment schedule and cooperative advertising will be pursued for all future print media. A part-time marketing director will be hired to assist the owne rs in creating ad layout and content, as well as helping with public relations. Because DDB's has relatively weak marketing and financial resources, it has relied heavily on extensive word-of-mouth advertising. Fortunately, this approach has helped to achieve a limited degree of success thus far in the club's existence, but this method will not achieve the type of profit margin the owners are hoping to obtain or sustain any type of business for very long. In the meantime, the employees will have to make a major effort to ensure that once they gain new customers, they don't lose them by consistently delivering quality products and services at competitive prices. To obtain repeat business from loyal customers, DDB's must work hard to establish long-term relationships with its clientele. Â